I found it useful to visit a local coffeehouse, as they had an outdated menu and brand identity, which I first noticed when I went there, and to bring their true values to life. This is a way to make human value-based graphic design, as AI can’t replicate these emotions or values, as they can’t visit the store YET. I focused a lot on the values of an organised, clean business, which are displayed in the structured brand identity. I included nostalgia with the retro checkerboard pattern and the established date (on the circle logo). I think my brand colours work well together and display the warm and calm atmosphere of Ormskirk and Bramley’s. This rebrand would work if it were commissioned due to the flexibility of colours and alternative logos as well as the focus on inclusivity (wide target audience and food options like vegan, vegetarian and gluten – free food). This was one of my favourite projects as I like to focus on brand identity, and it was good to see the comparisons of the newly designed logo with the old logo.