I really liked this branding project as it helped me to think abstractly, especially with a younger target audience in mind, from Gen Z to Young Millennials. I wanted this rebrand to convey confidence, authority, and trust in the bank, while still constantly innovating and competing with other banks. I liked this rebrand coming to life from initial ideas, especially with the padlock, as its contrast with the standard eagle or shield represents protection, and the brand is still recognisable, modern and emotionally relevant.